As a woman, I think it's safe to say that most women buy things that smell good. For example, shampoo and laundry detergent. I have spent plenty of time in both aisles of the store, just testing out the fragrance. I want my clothes clean and I want my hair clean... and I want them to smell good, too.
We all like to have clean clothes, hair, dishes, cars, etc.... Having a good fragrance after the cleansing is just an added bonus. To have a clean home, car, clothes, dishes... It all takes some effort. It also takes some time.