Life is good. It’s a positive phrase, a mantra, even. I got Life is Good, The Book: How to live with purpose and enjoy the ride, by Bert and John Jacobs. The Jacobs brothers founded Life is Good in 1989. At that juncture, they had no experience but were game for the adventure. Today, Life is Good is a $100 million clothing company with one simple, unifying mission: to spread the power of optimism. For WWE fans, they’re like the New Day of the clothing business.