Andy Sullivan: Against the Grain
The Grammy Awards are this weekend, but you wouldn’t know it. Since the day the awards were announced, I’ve heard bupkis about them. Sidenote for younger readers: bupkis is another word for nothing. I’m not the only one for whom the Grammy’s have fallen out of favor. According to www.nytimes.com , last year’s Grammy’s television audience shrunk to a new low. Compared to the 2021 show, there was a 53% drop to 8.8 million viewers, That’s pretty paltry when you consider that there are over 7 billion on the planet. I expect viewership to drop even further this year. Why is that? Why does viewership to awards shows continue to drop?
Viewership for all live television events has plummeted as people have seemed less enthusiastic about watching three-hour events packed with commercial breaks. At least that’s what the New York Times says. If that is the case, how do you explain the fact that 38.67 million watched the 2020 Superbowl, 34.28 million watched the 2021 Superbowl and 38.45 million watched the 2022 Superbowl(www.sportsmediawatch.com) ? You want to know what I think? Fasten your seatbelts. This is a simple answer that probably nobody wants to hear or admit. We’re sick and tired of watching rich people get together, gladhand each other, pretend to like each other and be given awards for (sometimes) crappy music. Most of which are obsolete mere weeks from said show.
As you can tell by now, this is not a “who’s up for what award” column because, quite frankly, it doesn’t interest me anymore. Maybe someday it will again but I doubt it. There you have it, my Andy Rooney take on the Grammy’s. Again, for younger people asking who Andy Rooney is: he was a 60 Minutes contributor back in the day. And for those who ask what 60 Minutes is: you’re kidding me, right? For more unfiltered takes(yes, I can get more unfiltered than this), check out my podcast Blendertainment at the links below.