Beech Tree News Network

Most everyone has a favorite advertising slogan.  Okay, maybe you’re not like “ooh I love this” when it comes on.  Since the 16^th century, the beer brewed in Budweis, Bohemia called, you guessed it, Budweiser, was dubbed the “king of beers”.  When Adolphus Busch developed the lager that would soon become the world-famous beer, he used “King Of Beers” in its marketing, denoting its superiority over all other beers.

Retail chain Hallmark started out as a stationery store, until it became the United States’ largest manufacturer of greeting cards. That is why this slogan was very fitting to the brand’s identity when it was launched in 1934.  Decades later, even when Hallmark branched out into licensing and manufacture of other gift products, the slogan still holds true to its core vision.

Having run for 13 years, the “I’m lovin’ it” tagline has become the longest-running tagline used by the fast food chain giant McDonald’s. The melody of the jingle was written by rapper Pusha T, and sung by Justin Timberlake. It debuted in 2003.  It came in handy, since the brand was then battling accusations for serving unhealthy food. It was also that time when obesity was a huge issue.

Back in the days when there were only 3 tv channels to choose from and no way to fast forward through commercials, ad slogans would be heard so many times that they’d stick with you.  The 1971 Alka Seltzer ad with the phrase “try it, you’ll like it” was one of the first created by the then-new Wells, Rich, Greene advertising agency.  The phrase soon took on a life of its own.  How many mothers have used the phrase to convince picky eaters to eat their broccoli(or any new food)?

A year after their “Try it, you’ll like it” triumph, Wells, Rich, Greene came up with another memorable phrase to promote Alka-Seltzer: “I can’t believe I ate the whole thing.” The line, moaned in the TV spot by poor, miserable Ralph to his sleepy wife, came to copywriter Howie Cohen after overindulging at a dinner party.

Fred the Baker was a popular advertising character portrayed by actor Michael Vale in commercials for Dunkin’ Donuts from 1981-97.  Fred was best known for his catchphrase "Time to make the donuts!",^[3] and the commercial that introduced the phrase (which showed Fred rising well before dawn to begin making the donuts) was named one of the five best commercials of the 1980s by the Television Bureau of Advertising. Fred later appeared in commercials for other products promoted by the chain, such as Dunkin Donuts Cereal,^[4] as well as new introductions such as muffins or products such as coffee, which followed the same idea: Fred getting up early to have the product freshly made every business day, then cheerfully greeting customers with fresh products. Sometimes commercials would not be about Fred's work, but rather showing the inferiority of supermarket bakeries or showing Fred waiting on modish 1980s customers while going into a black & white kitchen full of 1940s employees working to swing music , denoting quality has not changed throughout the years.

Fred the Baker was so popular with consumers that when Dunkin' Donuts decided to retire the character, the chain surveyed customers to determine the reaction to the move. Customers said Fred could leave if he were treated like an honored friend and employee. So the company createdan official "retirement" celebration for him, including a parade in the city of Boston and a "free donut" day that served over 6 million customers on September 22, 1997.

I’ll have more slogans and stories behind them in the future.  Credit to www.mentalfloss.com and www.cleverism.com